Bringing Diversity to the Table. Support Black-owned and Founded Brands.

In honor of Black History Month, The Kroger Co. and its associates celebrate the communities in which we live and serve by embracing diversity, including Black-owned businesses and Black-produced items, and items purchased by the Black community. While this is a month-long celebration, we’re committed to supporting Black entrepreneurs, items for and by the Black community, and our Black associates, every day.

Support Black-Owned or Founded Businesses

Help us celebrate and elevate Black-owned brands and culture by purchasing these items.
Shop All

Manny Addo, CEO of Natural Shea Care

Manny helps create jobs for Ghanaian women who make the shea butter*, and he’s funded a water well for their village with sales from our stores (a second well is in the works).

*Items available at a limited number of stores. Watch Manny Addos full interview here.

Ship Black-owned-and-founded Businesses

You can get these items shipped right to your door.

Celebrating You & The Brands You Love

Save 25% off on your favorite hair care, cosmetics and skin care products.
Shop All

Black-eyed Pea Chowder

This comforting recipe from Kroger Chef Paul Sturkey stars southern-style black-eyed peas for a simple, yet satisfying traditional dish.

View Recipe

Shop Chef Sturkey’s Recipe

Shop All

Cooking for Life

Chef Sturkey created these better-for-you recipes with the intention of balancing traditional favorites with healthier options. Each recipe is packed with flavor, but offers a healthier approach to classic cuisine.

Sweet Potatoes

Sweet Potatoes

Pork Tenderloin

Pork Tenderloin

Green Beans

Green Beans

Apple Crisp

Apple Crisp

Sweet Potatoes

Sweet Potatoes

Pork Tenderloin

Pork Tenderloin

Green Beans

Green Beans

Apple Crisp

Apple Crisp

Standing Together

We strive to reflect our communities, with a culture that empowers everyone to be their true self, inspires collaboration and feeds the human spirit.
Learn More

“I’m passionate about delivering groceries to people with disabilities and mobility challenges.”
Carlos D., Customer Service Delivery Driver

“I’m committed to creating an inclusive work environment. The Kroger Delivery team makes me feel like family.”
Ray H., Customer Service Delivery Driver

“I love the potential for growth at Kroger. You may at first look at it as a job, but it can end up as a career.”
Tamika C., Pickup Lead

“I’ve been able to showcase my passion for people through chairing our African American Associate Resource Group and more.”
Stacy-Ann M., Assistant Store Manager

“I’m passionate about delivering groceries to people with disabilities and mobility challenges.”
Carlos D., Customer Service Delivery Driver

“I’m committed to creating an inclusive work environment. The Kroger Delivery team makes me feel like family.”
Ray H., Customer Service Delivery Driver

“I love the potential for growth at Kroger. You may at first look at it as a job, but it can end up as a career.”
Tamika C., Pickup Lead

“I’ve been able to showcase my passion for people through chairing our African American Associate Resource Group and more.”
Stacy-Ann M., Assistant Store Manager

Supporting Black Owned Businesses

Whether it’s brands you’ll love or names you should know, we’re honored to highlight some of our favorite black-owned businesses and black entrepreneurs. Meet the innovative minds behind the brands we carry, get inspired with new recipes and learn how we’re working toward meaningful change together, with diversity and inclusion as our guiding principles.

Shop Black-Owned Businesses

Celebrate and elevate black businesses by shopping our curated collection of items from black-owned brands. Browse bath and body essentials, grocery staples, pet favorites, beauty must-haves and more.

Meet our Vendors

We’re helping bring diversity to the table. From family-owned businesses to larger organizations and everything in-between, this is where we’ll introduce you to you some of our stand-out, black-owned companies. Check out who we’re highlighting today and see what they have to say about their journey.

Cooking for Life

Watch Chef Paul Sturkey whip up something great. We feature recipe videos that show you how to make some of your favorite staples. For Black History Month, we’re showcasing a simple yet incredible specialty from the south, Black-Eyed Pea Chowder. Watch the video then shop the ingredients below.

Chef Paul Sturkey also shares a healthier approach to a few of our favorite classics. They’re just as flavorful as the dishes you grew up with, and they’re made with better-for-you ingredients. Enjoy gluten-free and keto-friendly Green Beans with Peppers and Onions, indulge in a gluten-free Apple Crisp and more.

Shop Your Favorite Products

Find your favorite products and everyday essentials. Shop curl enhancing creams, styling gels, leave-in conditioners and everything else you need to take on the day. Filter by brand or your preferred ways to shop to conveniently locate the items you need.

Standing Together

We strive to foster a culture that empowers everyone to be themselves and we're proud of our diverse associates. Get to know some of the talented individuals that help us feed the human spirit every day, and learn what they have to say about diversity, inclusion and working at Kroger.