We’ve teamed up with bitewell to bring you their FoodHealth Score—a simple way to understand how nutritious your food is. The FoodHealth Score rates foods from 1 to 100, so you can easily see the nutrition quality of what you're buying. The higher the score, the better the choice! To check nutrition ratings as you shop, look for the nutrition information on each product page.

    The FoodHealth Score is based on two main factors:

    • Ingredient Quality – The type and quality of ingredients used in the food.
    • Nutrient Density – The amount of beneficial nutrients, like fiber and protein, relative to the calories.

    What Boosts the Score?

    Foods get a higher score when they have:

    High Ingredient Quality:

    1. Whole Grains
    2. Healthy Fats: Omega-3s
    3. Healthy Fats: Monounsaturated Fatty Acids

    High Nutrient Density:

    1. Protein
    2. Fiber
    3. Potassium

    What Lowers the Score?

    Foods get a lower score when they have:

    Low Ingredient Quality:

    1. Refined Grains
    2. Artificial Additives
    3. Preparation such as Deep Frying

    Low Nutrient Density:

    1. Sodium
    2. Saturated Fats
    3. Added Sugars

    Why It Matters:

    Choosing foods with a higher FoodHealth Score can help you make smarter choices. Look for the score on your favorite items to start eating better today!

    Nutrition ratings are most useful to locate more nutritious options within food categories, such as comparing cereals to other cereals and frozen entrees to other frozen entrees. They are also categorized into green, yellow, and red groups to identify healthier food faster.Green items are rated 71 and above tend to be higher in protein, fiber, and healthy fats, and may also be rich in fruits, vegetables, nuts, or whole grains. Our Registered Dietitians suggest these foods make up at least 50% of your cart.Yellow items are rated between 41 and 70 may have less nutritional value compared to foods with a score 71 and above. Our Registered Dietitians suggest these foods make up 40% or less of your cart.Red items are rated 40 or lower and may have less nutritional value compared to foods with a score 41 and above. Our Registered Dietitians suggest these foods make up 10% or less of your cart.We know you love all types of food and the key to healthy eating is all about balance. Save the red portion of your cart for items you really love. When you are willing to be more flexible and try new things, add more green items to your cart.

    The OptUP™ Score reflects the comprehensive nutrition ratings of food you've purchased over time. The higher the score, the more nutritious your purchases. By monitoring your score over time, you can better understand the nutritional value of your purchases.

    Our goal is to make it simple and sustainable for you to shop and eat well. Unlike other tools that help you reflect on the health and nutrition of your food, there is no tedious manual logging of food or meals required. Simply use your Shopper’s Card when buying groceries at one of the Kroger Family of Companies and then visit Nutrition Insights to analyze your purchases.

    Our team of expert Registered Dietitians recommend aiming for an OptUP™ Score above 600. To achieve a score above 600, most of the food you purchase will need to have OptUP™ nutrition ratings above 60. This can help you eat the nutrients you need while still enjoying all your favorite foods. To reach this goal, our Registered Dietitians recommend filling at least 50% of your basket with green items (71-100 nutrition rating) and no more than 10% of your basket with red items (1-40 nutrition rating).

    Here is where you can "opt up" for healthier choices. For example, if your OptUP™ Score is 500, add more items to your cart that have a nutrition rating higher than 50. If your OptUP™ Score is 650, add more items to your cart that have a nutrition rating higher than 65. You can find the nutrition rating by tapping on a product to learn more.

    Looking for an easy way to increase your score? Add more fruits, vegetables, whole grains, or lean proteins to your basket.

    Already above the target range? Ask yourself if your goal should be to increase it further or look to maintain the current OptUP™ Score month over month.

    Better for You options are similar but healthier and higher-rated versions of the foods and beverages you’re already shopping for. We include recommendations for similar products that make it easy for you to swap. Better for You options have higher FoodHealth Scores than the original item you were viewing. These suggestions have a healthier balance between more positive attributes, such as whole grains or fiber, and attributes that should be consumed mindfully, like added sugar or sodium.

    Choices that are better for you are similar but healthier and higher-rated versions of the foods and beverages you’re already shopping for. We include recommendations for similar products that make it easy for you to swap. Choices that are better for you have higher FoodHealth Score than the original item you were viewing. These suggestions have a healthier balance between more positive attributes, such as whole grains or fiber, and attributes that should be consumed mindfully, like added sugar or sodium.