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got2b® Bleach It Permanent Hair Color - 00A Ultra Platinum Perspective: front
got2b® Bleach It Permanent Hair Color - 00A Ultra Platinum Perspective: back
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got2b® Bleach It Permanent Hair Color - 00A Ultra Platinum

4.18(906)View All Reviews
1 ctUPC: 0005233691543
Prices May Vary
  • Amethyst Chrome M69
  • Blue Mercury M67
  • Cosmic Teal M75
  • Dark Ruby M68
  • Dusty Silver M72
  • Metallic Silver M71
  • Pink Passion M87
  • Smokey Violet M49
  • Ultra Platinum 00A
Purchase Options:

Product Information

  • You’ve got to Bleach It! Get a cool platinum look with got2b® Bleach It! got2b® Bleach It allows you to lighten your hair up to eight levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. got2b® Bleach It has the same great formula as got2b® Be En-Lightened Heavenly Blonde with a Kick the Brass Purple Mask™ included. This product includes our Kick Brass Purple Mask™, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks! Go on—show off your cool blonde style! Be whoever you want 2b and go platinum with got2b® Bleach It! We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b® Bleach It!

    • Lightens hair up to 8 levels
    • Gel formula for easy application
    • Includes an anti-brass purple mask
    • Icy cool platinum for head-turning looks
    • We recommend this shade for hair colors ranging from light blonde to medium brown

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  • Reviews

    Average Customer Rating
    4.18
    (906)
    5
    (477)
    4
    (217)
    3
    (138)
    2
    (44)
    1
    (30)
  • Good for cost!

    maaddsss_4751 - 2025-05-14
    [This review was collected as part of a promotion.] The scent isn’t super strong which I really like! The packaging comes with instructions on how to apply the product. I feel like.its ...
    Originally posted on influenster.com
  • Love it

    Anonymous
    [This review was collected as part of a promotion.] This was a super great bleach. I've always loved got 2 be products and this one didn't disappoint. Got my hair lighter than I expect...
    Originally posted on influenster.com
  • Nope

    eduardom21_5805 - 2025-01-24
    [This review was collected as part of a promotion.] Made my wife's hair a little damage even though she never uses hair dyes the results were a little yucky the application process was ...
    Originally posted on influenster.com